The kind we work with, that’s who!
At B. we make toys that inspire individuality. We use colors that are a little unexpected. We make decisions that support the world and the children in it. Our designs don’t line up with mathematical precision. Our process doesn’t either. It’s part joy. Part love. Part serendipity. And on a fall afternoon in my backyard, part mischief—with a dash of insanity.
One year ago, almost exactly, we needed awesome child photos for our brand catalog. No pretty kids in perfect clothing sitting with toys in front of white seamless for us. No...we wanted spirit and curiosity, folly and mirth. And a dash of insanity.
Enter Kim Lowe: self-described art director turned editorial commercial photographer specializing in children. And—more importantly—happy momma, avid gardener and loyal yogini that drinks her weight in tea. Kim photographed our catalog last year, and one year later I still smile as big as Meowsic when I look at it.
The Ooohs and Aahhs at Toy Fair. The kudos we get from magazines we send it to. The joyful pride it brings us everytime we look at it....we had to share it with the moms who buy our toys, too.
Our toy packaging printed in soy ink spot colors does not allow for CMYK photo printing. But now you too can see these shots, and marvel at the eye of a woman who can capture these faces, these natural poses, these glimpses at the inner workings of little kids.
And is brave enough to lay underneath my teen son jumping on a trampoline.