Oh, the thousands of little decisions that go into the design (and manufacture) of a B. toy. [Or anything for that matter.]
Beyond the visible signature patterns and colors...we labor over the ‘feel’ in a child’s hand, the thickness of the plastic, the smoothness of a strap, the curve of a corner, the recyclability of our packaging, the size of the box, the meaning of each word, the kerning of the font. We really sweat these details. Wake up with them in the middle of the night!
Where possible the toys come with self-storage (the drum holds the instruments, the clinic roof houses the tools). We hate toys that leave a pile of trash as big as the toy itself when unpackaged.
And yet, when clear trash plastic is inevitable, we’ve paid extra for the most recyclable #1 PET plastic. And we've designed even the recycling symbol to be B.eautiful.
Durable: We hope B. toys are with you through multiple kids...and then nieces and nephews and friends you hand them off to.
Beautiful: We want our toys to be so pretty that you don’t have to hide them under the sofa when company comes over.
Useful: We make classic, open-ended playthings that encourage a child’s own stories to lead the fun.
That’s why Jessica’s simple doodle touched us so. Every minute of every day we strive to be in that intersection.
Thanks for sharing, Jessica!