We try, with humor and serious commitment (yes, the two can go hand-in-hand), to B. GREEN every day. Reduce. Reuse. Recycle. We eat, sleep and breathe this motto.

With packages made from recycled materials that are easily recycled again. And printed with soy inks and water varnishes. With toys that come in pretty reusable bags instead of packaging. Bags we hope moms will reuse over and over. With packages that reverse to become gift wrap. No need to buy wrapping paper!

And even when we’ve had to use plastic in our packaging, we’ve invested in #1 plastic – the most widely recycled plastic available. (Bet your town recycles it!) To us, eco-friendly is more than a stamp or a trend or a day. It’s a commitment. To the world and the children in it.

So what do you think is more important? Treaty paper or toilet paper? :)