A lot about B. has been B.witched. We call it “voodoo” around here sometimes.

When we launched this toy line a year ago, we often worked late into the night and quipped about our pie-in-the-sky wishes for it.

We dreeeamed of seeing Ellen Degeneres dance to Meowsic’s tunes. POOF! Well, she didn’t dance, but she played it on her Ellen Show—and we squealed and whooped and giggled for days.

We poured over Tony Hsieh’s (CEO of Zappos) Delivering Happiness book until it was dog-eared and full of notes and highlights. SHAZAM! We found out, through a devoted Facebook fan, that unbeknown to us we had made it onto the Zappos Happiness Bus to the tune of—perfectly titled—the band Rabbit’s “Everything’s a Possibility”.

We listen to NPR every single day, and SIM SALA BIM! we got the call for an interview with the esteemed Callie Crossley of WGBH.

Just when the hard work of preparing for Christmas 2011 (not a typo) was starting to cover up the magic with product samples and spec sheets, today one of our other wishes came true.

At B. we leave nothing (and I mean n-o-t-h-i-n-g) untouched. We could not possibly have a cut+paste approach to the “call us toll free” paragraphs on every toy box. So every single box has a different, funny “B. in touch” invitation written by the très talented wordsmith, Amy Flanagan, who sprinkles her sense of humor all over our toys. We thought we were just putting that contact-us info out there in a funny way, letting parents who buy our toys know we have a sense of humor, that we have fun doing what we do, that we live by our creed for our kids as adults too: JUST B. JUST YOU B. YOU. We laughed amongst ourselves wishing someone someday would take us up on it. Today was that day.

“Hello? I am calling to let you know that Umbrella Bird
begins with the letter U.” — We almost fainted.

Our belief in magic and voodoo renewed.

—Gisela

(Thanks, Shawna!)