When we decided to give our fans and followers a gift for our B.irthday, we could have never ever imagined what happened.
At midnight last night, on the first anniversary of our website launch, we were testing the Facebook tab for the giving away of 10,000 onesies to our then 2500 Facebook friends. We wanted to make double triple sure nothing would go wrong the next day.
We had taken a poll on our team of how long it would take us to give our gift away, and you can see below that our closest guess did not imagine the speed with which the web moved—in the middle of the night. As Amy and I watched, riveted to our screens, jaws on the floor, hearts racing, the onesies disappeared before 6 o’clock in the morning! We did not sleep, watching it happen to the very end, dodging questions, trouble-shooting address glitches, spinning, worrying about those of you sleeping who would not be able to participate as we could not control or slow the wildfire.
Having 15,000 new LIKEs overnight had us reeling. While we loved our B.irthday celebration and meeting so many new friends, we are sad that not everyone was able to get a onesie. We really thought we'd be giving them out for weeks.
We love the community that has grown around B. We answer every post and comment personally. We coo at every photo calling each other at night to say “did you see those cheeks?”, “that expression?”, “did you hear that band?”.
Because we know deep in our hearts it takes a village to raise a child, and we are honored to be part of that village.
We promise we won’t lose that personal touch, because it is there that we find the joy in what we do.