The thought of recycling baby gear to help families in need made our hearts parum pum pum, that's why we were delighted to sponsor an event as powerful as Jessica Seinfeld’s Baby Buggy Bedtime Bash in New York City's Central Park on June 1st. Jessica founded Baby Buggy 10 years ago with the motto “Love. Recycled.” Hold that thought in your heart for a moment. Feels great, doesn’t it? With that loving motto Baby Buggy has donated over 4.1 million items ranging from cribs to onesies to families in need.
With a few months to prepare, our team got together and made lists of all things necessary to create a land of B. in Central Park. We designed cute B. t-shirts, ultra-colorful B. tattoos, made B. patterned pyramids and carefully selected inflatable kiddy pools that we filled with 500 Fish & Splish fishies inside. As families began to swarm into Victorian Gardens (in the sweltering 86 degree 90% humidity heat might I add), children came straight to the swimming pools to play a game of catch, get tattooed…and dip their little hands in the cool water. To see the look in their eyes when they caught their own fishy was wonderful—they were so proud to be certified fisher-kids! Even celebrity guests joined in the fun, because their little ones could not stay away from B. (or our water in that heat!)
While a group of kids were huddled around us yelling, "I want a tattoo! I want a tattoo!" a little one in the background said, "I want a ta-three!". That one's going in our quote gallery :)
We lined up a great wall of You Hues, 700 of them, in a path that led visitors out the exit of Wollman Rink park. Kids walked away with You Hues over their heads, moms balancing them on their strollers and dads juggling a child in one hand and a You Hue in the other.
Besides watching children have a B. fishy, B. splishy good time, it was most important for us to continue the love-chain. B. loves giving back. We donate a dime of every toy purchased to Free The Children, our chief Toy Maker Gisela has hand-delivered toys to children in Kenya. Like Jessica’s motto, ours “Do what you love and do good” drives what we do and the karmic satisfaction of knowing we are making a difference.
While we ensure all our packaging is recyclable, we whole-heartedly encourage all toys to be recycled the old fashioned way—by passing them on to another little one. That's why we love Baby Buggy and their mission to help families by providing gently used essentials that facilitate the lives of hard-working parents who sometimes can't make ends meet. There are many places in your community that collect baby essentials, why not send your gently used items over to your community centers? Your heart will parum pum pum too.
PS: We have a lot of photos to share of the fun and folly: check out our Facebook album!