Andrea Gavin Becker
All of us here at B. work hard to bring you toys that inspire and amaze you. From the toys themselves to the way we present them on the website, it takes a bunch of work and a team of photographers, creative directors, art directors, and even the Chief Toymaker to bring you these magical spinning toys on our website. How do we do it? Well, a one second spin of our toy can take half a day to create!
Our fabulous photographers, Tim Gilman, and Chris Caiati have a keen eye for all things B. On our latest shoot, Tim worked with us for 6 days to create 360 degrees of magic. His expertise in capturing our toys from different angles and his experience in rigging led to what you'll see on our website now. How does that Rain Rush look like it's floating? Tim can tell you! (Give it a whirl and see if you can figure it out yourself. Feel free to post your guesses here). Little spacey racers that look as if they are powered by magic? That's another trick of ours. And when the day turns to night and we are still working, we go with the flow and keep the lighting in the mood.
This video encapsulates what we do here at B. behind the scenes: we work hard, pouring our hearts and souls into everything we do. But we love what we do and we love it even more when we can bring a smile to your face (via your computer screen). Check out the video to see how it all happens and enjoy!