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Apr
26
2012

posted by

Gisela Voss


"Hey Luke"

My day (my month? my year? my life?) is already better and "berrer" after watching this little guy sing a song that in our home has been "Hey Luke" for 19 years.

With a huge thanks to Lennon and McCartney, and apologies for our family tweaks to their lyrics, I wish all kids everywhere the uninhibited joy and self-assurance to sing their hearts out and live by our motto: Just B. Just You B. You.

Love,

—Gisela



Hey Luke, when something's bad
Take a sad song and make it better
Remember to let All into your heart
Then you can start to make it better

Hey Luke, don't be afraid
You were made to go out and get her
The minute you let Life under your skin
Then you begin to make it better

And anytime you feel the pain, hey Luke, refrain
Don't carry the world upon your shoulders
For well you know that it's a fool who plays it cool
By making his world a little colder
Na na na, na na, na na na na

So let it out and let it in, hey Luke, begin
You're waiting for someone to perform with
And don't you know that it's just you? Hey Luke, you'll do
The movement you need is on your shoulder
Na na na, na na, na na na na, yeah

Hey Luke, when something's bad
Take a sad song and make it better
Remember to let All into your heart.
Then you begin to make it better
Better, better, better, better, better, oh!




Apr
10
2012

posted by

Carly Hagins


I believe in the Easter Bunny.

A lot of the magic of holidays for little ones lies is the mystique. Dewey morning eyes light up to see an Easter basket full of goodies or a yard stocked with bright eggs peeking out from behind the begonias. Imaginations run wild wondering what color the Easter Bunny is, how high he can hop, and how fast he must run to make it to everyone's house before morning. And no matter how much guessing takes place, no one ever knows how to answer those questions for sure.

It's been quite a while since I woke up to find Easter treats waiting for me. But this year, I had the joy of joining Gisela and her family for the holiday weekend. After dinner on Saturday (and once little Rio conveniently went across the street to play video games), all the 'big kids' gathered in the living room. Mounds of candy were dumped into a humongous pile on the floor, and we got to work filling 1000 plastic eggs for the 17th annual neighborhood Easter egg hunt. (Can you believe a family would host this for 17 years straight?!) Every time I looked up to grab another egg or piece of candy, I had to marvel at our motley group. Here we were, teenagers, college kids, parents, and friends, all sitting together on a Saturday night, working toward a common goal.

Just as we were nearing the bottom of the candy pile, Gisela upended the last bag of plastic eggs onto the carpet. Almost immediately, teenage Sydney noticed small pellets of mouse poop interspersed with the eggs. While Syd screeched off to wash her hair (the bag had been emptied more or less over her shoulder), the rest of us got to work cleaning up. The plastic eggs soaked in the sink while we ate slabs of strawberry rhubarb pie laced with vanilla ice cream. Then the evening wound on a bit longer as we dried eggs one-by-one, swapping stories the whole time.

As I pulled pink and green and yellow eggs out of the soapy water, it was clear that the magic of the holiday doesn't fade as you get older. It does, however, shift. When you're little, the Easter Bunny gives you something to look forward to, something to talk to your friends about. And each time he pays a visit to your house, it stokes the ever-churning furnace of your kid curiosity. As the years pass, Easter (like many other holidays) becomes a great excuse to spend time with people you care about, and planning the festivities gives you something to talk about with your friends. On top of that, if you're lucky enough to have little ones in your life, you might just have the chance to play Easter Bunny. And I can't think of anything more magical than that.

–Carly


Mar
15
2012

posted by

Amy Flanagan


10,000 new friends. And we do mean NEW.

Nine months ago we gave away 10,000 B. You Onesies to celebrate our first B.irthday. The response was truly unB.lievable. (Many of you who are reading this right now are probably friends we met on that day.)

In the months that followed, photos of babies wearing the onesies poured in. Each one put a smile on our face as wide as Meowsic's. We received photos of babies B.ing happy, B.ing silly, B.ing sleepy, B.ing peaceful, B.ing curious…but they all had one thing in common. They were B.ing themselves. Which is the best thing any of us can be.

Some of the babies who got these onesies weren't even born at the time we gave them away, but now, 9 months later, they're all here. And they're all part of the B. family.

We put this video together so you could experience the kind of joy we do every time someone sends us a photo. Watch it now. Then bookmark it for a day you need a smile. This video never fails.
Just B. Just you. B. you.

—Amy


Feb
03
2012

posted by

Julie Gambino


6 Weeks of Wonder

B. is all in the family and we take any opportunity to share and make merry with kids. And to dress up our logo.

My little sister, Miss Kristine, celebrated Groundhog Day with her students yesterday—and B. was invited to the party. A box full of crayons and seventeen B. stencils got the students in her 2nd grade class skipping down B.eauty-color Avenue to dress up Punxsutawney Phil and his shadow. How wonderfully unique all of our B. stencils became : )

This year Punxsutawney Phil saw his shadow, which means we should expect six more weeks of winter. Maybe it’s time to cross our fingers for a little snow this year, and prepare six weeks of winter activities? Here are a few to get you started: Watch your children bundle dive outside and make snow angels. Go out and make one with them—and don’t forget to get it on camera! Have an acorn hunt. Make maple syrup popsicles. Decorate a snowman/snowgal with Pop-Arty! beads.

Embrace it now because Spring is just around the corner and any white, sparkling snow we get will melt just like ice-cream does on a hot summer’s day.

—Julie


Dec
22
2011

posted by

Carly Hagins


Bow-WOW!

When we started working on ideas for musical toys like a drum filled with instruments, a keyboard in the shape of a cat, and a hound dog guitar, we pictured them in the hands of little ones. We envisioned parades through back yards and dance parties in playrooms. But we never imagined that our toys would make their way to the daytime talk show circuit.

A year ago we couldn’t believe our eyes when Ellen DeGeneres played a kitty ditty on Meowsic during her show’s Cat Week. And then, just a few days ago, we positively howled with delight to see Nate Berkus play with Woofer, Meowsic, and Parum Pum Pum as part of his show’s holiday gift guide.

It was a huge, humongous honor to be featured by such a positive, design savvy star like Nate Berkus. We’ve watched the clip over and over and over and it makes us smile each and every time (especially when Nate explains that you don’t have to have kids to love Woofer!)

Now if only we could get Ellen, Nate, Meowsic, and Woofer together for a barbershop quartet… :)

—Carly